Season 1 Episode 5 - Staying Relevant in Broadcast!
Links to the Episode:
Episode published - 25th July 2025
Show guests:
On this episode - we discuss how to stay relevant in the broadcast space, ok I will admit that staying relevant in this discussion is more aligned to the adoption of cloud technologies!! Helping traverse this topic we have… An accomplished and high-achieving Technology Leader with over 20 years of progressive experience in media broadcasting and technology - Welcome Martin Richards. Plus another guest on the show who started as a System Integrator Engineer spain designing and implementing broadcast systems for major Spanish broadcasters like TVE, Antena 3, and Mediaset, later a Product Specialist at Imagine Communications, today he is a Principal Specialist Solutions Architect at AWS - Welcome Manuel González
Show Links and References
One recent and very large cloud streaming success story was the 2024 Paris Olympics. It delivered cloud-based broadcasting with the Olympic Broadcasting Services (OBS) Live Cloud from Alibaba. For the first time, OBS became the main method of remote distribution to broadcasters. It transmitted a total of 379 video and 100 audio feeds, serving 54 broadcasters that have replaced satellite with cloud. Live coverage of approximately 11,000 hours of broadcast content in UHD HDR was captured, processed, and distributed, with 3,800 of those hours comprising athletic competition. Steaming Media